Common Stock Appraisals

The Plymouth Rock Company / Independent Annual Appraisal Prices of Common Shares

Plymouth Rock Assurance is a wholly-owned subsidiary of the Plymouth Rock Company Incorporated. The common shares of The Plymouth Rock Company Incorporated are not publicly traded. For a variety of corporate purposes, the Company commissions each year an outside and independent appraisal of its Class A common stock. For each of the years 1996-2009, the appraisal has been performed by Shields & Company, Inc, a Boston-based investment banking firm.

Set forth below are the annual fair market values estimated by Shields & Company for the Company's Class A common stock in each of those years. Fair market value for purposes of the appraisal is defined by Shields & Company as "the price at which the relevant shares would change hands between a willing buyer and a willing seller, both in the possession of reasonable knowledge of all relevant facts, with neither party being under any compulsion to act or not act." A fair market value of the Company's Class A common stock is presented each year both before and after a discount applied by Shields & Company for lack of marketability in the stock.

The valuations, shown on a per share basis, have been as follows:

Year Per Share Fair Market Value of the Plymouth Rock Companies Before Discount for Lack of Marketability Discount for Lack of Marketability Per Share Fair Market Value of the Plymouth Rock Companies After Discount for Lack of Marketability
2011 $3,729 20% $2,980
2010 $3,628 20% $2,900
2009 $3,265 20% $2,610
2008 $3,105 20% $2,480
2007 $3,138 20% $2,510
2006 $2,827 20% $2,260
2005 $2,589 20% $2,070
2004 $2,215 20% $1,770
2003 $1,236 20% $990
2002 $1,148 20% $920
2001 $1,047 20% $840
2000 $963 20% $770
1999 $813 20% $650
1998 $873 20% $700
1997 $773 20% $620
1996 $760 20% $610

 

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